I guess that comes down to what is a person and what is a business. Do businesses have rights? I would say no they do not. A person exists until death. Their rights are fundamental. A business exists or does not exist at the whims of the owner(s), government, or law. It's rights are fungible. It is allowed to exist at all because the government says it can. And one of the requirements can be it is not allowed to discriminate based on sexuality, or it can only do business with certain individuals and businesses.