My assumption is that the OP meant - every company is compared to Apple and Google and Facebook in terms of profit. That the business in question has to make extreme amounts of money to be considered a success, when in reality, if the business is sustainable and marginally profitable, it should be good enough for some cases.
If we're talking about privacy, there seems to be a direct correlation between the size of a companies profits and their willingness to sell your private information. As someone who values my privacy, I prefer smaller, stable companies because I'm more confident they are acting with my best interests in mind; not chasing massive growth and huge profits.
I spend quite a bit of money per month to maintain some semblance of privacy and none of the companies I support are raking in millions in profit every quarter.
