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The solution I believe still lies in Apple's court.

Say you have an app that is a niche app with a 7 day free trial and a one-time purchase. How does this look to the user? Exactly like every other freemium/ad riddled/subscription/pay-to-play app. The download button says "Get" and underneath it you see "In-App Purchases Available." User expectations are destroyed at the download page.

One part of the solution is to allow developers to actually define an app as a time limited free trial. Make the download button say "START FREE TRIAL" and underneath "$4.99 to Purchase". Let the user buy or take the free trial from the App Store...but most importantly let them know that it isn't yet another subscription app, or something riddled with ads (Even going so far as to add an app review check that will look for ad network connections to ensure compliance.)

Apple has created a system where user's are now afraid of in-app purchases, because they allowed kids games to be riddled with them and other apps to setup up predatory free trial structures with weekly renewals (And until recently, buried the subscriptions page in a few levels of settings menus.)




The app store already works like this. They clearly mark subscription apps like this, including free trials.


But free trials are never really free: after 14 days when you've probably already forgotten about the app, your card gets charged. There needs to be a proper way to try stuff without slyly charging them.

Maybe ask them outright at the end of the trial if they want to carry on?


That’s also already built in by Apple. Free trials don’t automatically turn into paid subscription unless you tell them to.




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