That's all fine and very good for the consumer. Now they just have to get the fuck out of PRISM and I'll start taking them seriously in the privacy realm.
That's why Apple puts so much emphasis on functions working on your phone and not in the cloud. At the keynote they said "this happens on your phone and nothing is sent to Apple" at least half a dozen times. If it's stored on your phone, it's not subject to Prism and is encrypted so the government can't pry through it at will.