Or RVs. Even chain stores use the service: easier to manage 1 big Hughes subscription instead of 500 or 5000 different local ISP contracts, each with their own quirks.
LTE hasn’t made as much of a replacement in Home Broadband in rural as much as you’d think largely due to tower congestion. Cell site density is so low — plus deprioritization at 30/50gb.
In addition you’ve usually got only 1-2 networks in deep rural.
LTE may have put a dent in that model though.