I don't think you're allowing for the the temerity of terrestrial services. They will conflate the poor performance of legacy satellite systems with this system. They will exaggerate the latency deficit over short paths and allow people to think this is the general case. They will do this to leverage the preexisting perception of poor satellite service performance that so obviously prevails.
Only a solid marketing campaign can deal with this problem.
Only a solid marketing campaign can deal with this problem.