Yes people have been burned by HughesNet and garbage like that. But it won’t take much to educate them, people can understand the difference. A simple graph showing the ping times and people will get it.
I suppose this argument works really well on HN. how many people do you think know or care about a ping time? if they did, don't you think we would see all of the commercials for broadband bragging about their latency instead of bandwidth? Streaming media dominates the internet today, and that's unaffected by high latency.
ATSC 3.0 is a possible avenue for offloading some streaming traffic. It seems that the consumer hostile packages we've come to love are taking shape and 2020 may see some adoption...