Outrage only goes so far though. Using Brexit as an example, when the vote first went through, everyone devoured every bit of content they could regarding it, and the media followed. Then they started printing nothing but outrage until people just gave up and quit following the news. Anecdotal evidence sure, but everyone I know seems to only follow the news in passing now. Every headline. Every article. Every political interview. It all now revolves around this one completely divisive topic. If it's not Brexit it's Trump. It's exhausting.

It's no surprise that Facebook also seemed to chase the golden goose, but now that the main page is nothing but outrage or divisive news people are leaving in droves because they're fed up with seeing the same, day after day.