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It's possible, but I don't think that's the primary factor.

Netflix is a software/service company. When they've got something new, they can just ship it right away. Or if they decide to change something at the last minute, they can do that.

Apple is a hardware company, and they produce everything at volume (millions of units). Their products, by nature, have long lead times. The design must be finalized well before it ever ships.

If I were a tech reporter looking for leaks, I wouldn't place much trust in anything I heard from Netflix, because it'd be too easy for them to change it completely before it ships. Also, if the final product might be released to everyone tomorrow, my incorrect info will still be fresh in everyone's mind.

This applies with Apple, too. I hear a lot more rumors/leaks regarding the shape of the next iPhone, than I do rumors/leaks about the on-screen visuals of the next iOS (which could easily change).




Aside from new shows (which are pretty much announced once they're green-lit), it's a bit hard for me to think of much at Netflix that the tech press is waiting to find out with baited breath. We're rolling out a new recommendation engine that gives even worse results than before?

I'm sure there are some things but there are very few tech company announcement details (outside of financial results) that so many people are anxious to learn ahead of time as specs and features of upcoming Apple products.


That's true, too. Because Netflix is software/service-based, all of the new tech I hear about from Netflix (like Chaos Monkey) tends to be developer-oriented, not consumer-oriented.

That's kind of the nature of the business. Users want Netflix to be basically invisible -- they just want to watch their favorite show.




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