I deliberately avoid using ambitious publishing platforms. I don't think this is an industry where you can grow your revenue without defeating the purpose of the product. This is an industry where you have to survive on tight margins, and figure out how to reliably provide the service longer than your users live without losing your wife. It's not glamorous, but there is no other way to offer a platform worth publishing on.

If your business is going to fail after less than a decade of hubris and greed, then why not use any other blog platform?