also, i'd like to comment is that you are doing 'market analysis' third-hand -- the products that companies offer are a combination of their opinion of what the markets need, and their own response to customers.
IMHO, true market analysis is going to the real end-customer (the customers of the hosting vendor). If it is obvious what the very they need and what they are willing to pay for, then no need to do this. But let's say as an example, the true end-customers are large IT departments. I'd look around and find someone in that IT department to interview and find them across industries, and see what they are willing to buy. Often these customers are listed as references on their website.
IMHO, true market analysis is going to the real end-customer (the customers of the hosting vendor). If it is obvious what the very they need and what they are willing to pay for, then no need to do this. But let's say as an example, the true end-customers are large IT departments. I'd look around and find someone in that IT department to interview and find them across industries, and see what they are willing to buy. Often these customers are listed as references on their website.