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Steve Jobs’ Email Debate With Gawker Blogger (erictric.com)
138 points by rooshdi on May 15, 2010 | hide | past | favorite | 178 comments



Key line: Gosh, why are you so bitter over a technical issue such as this? Its not about freedom, its about Apple trying to do the right thing for its users. Users, developers and publishers can do whatever they like - they don't have to buy or develop or publish on iPads if they don't want to

I have this theory. You see, Apple (mostly) tends to not engage in the all-too-common tricks to try and con you out of your money. Store staff is typically honest and straight-forward, very little pushing and no hidden fees. Apple Care is probably a better value than most extended warrantees, and at least you know you're going to get Apple's level of customer service. Yes, there are lock-ins, but they've always been a trade-off in order to provide a better experience for their customers (i.e. DRM on iTunes sucks, but it was the only way to get the majors to play ball).

In general, Apple believes that you should give them money only if you believe their products are worth it. I think it's just that we've gotten so used to capitalism being such a hostile activity between producer and consumer that we forget that there was a time when you would've wanted to pay for something. So, it's no wonder that people want to think that Apple is somehow conning them into giving up their freedom or being locked-down unnecessarily.

Really...trust me...you don't have to buy an Apple product. No, seriously, you don't! So why don't you take your "freedom" and "open platform" rant and turn it into a why isn't anyone even close to competing on Apple's level missive.


I think that line clarifies what people in the tech industry seem to be missing in this whole controversy: It's not about developers.

It's about users, and creating a great experience for them. Developers getting upset about flash not running on the device, apps getting rejected, etc--that's just an unintentional side-effect of putting the user first.


But Apple seems to limit the role of users. I'm a user -- a relatively skilled one, since I not only consume software, but create it too.

As I understand, there are two Apple bureaucracies in the way: one which collects about a $100/year fee to let you go beneath a superficial level, and another where Apple bureaucrats examine your software before it can be conveniently shared. (Do I misunderstand?) This apparently even holds true with free software.

These bureaucracies make it difficult for interested users to move along the skill spectrum. They seem to enforce a strict separation between developers and users.


Make it difficult? $100 is difficult for an interested user? Really? 20 lattes?

If you make something well and it's non-trivial, the chances of it getting refused for any substantive reason (porn, stepping on Apple's toes, etc.) are actually pretty small.

I.e., there's small set of things you can't do, but an unlimited set of things you can do.


If you do not agree with such a decision, there are several other competing platforms.

What makes it so frustrating, I think, is that most people like the Apple platform and experience. Giving it up and going somewhere else for ideological reasons sounds good until you're resetting your phone by pulling the battery, struggling to get hardware to work, asking why Linux still has no good mixed sound support layer, or other realities of less unified platforms.

We want Steve & his company to agree with us so that we can have our cake and also know that the cake is made according to our ideology.


Developers also have choices, though, and if they feel Apple isn't treating them right they should develop for another platform. As a group, developers have a lot to say about the success of a platforms with consumers.


If there's a market that you don't want to serve because of your principles, you take your principles, and I'll take your market share.


What if it violates your principles, but not mine? What then?

Of course you don't care about violating my principles. But do you care about violating your own?


Yep. It may have been about developers in the past, but it doesn't look that way going forward. The app store only needs so many apps, and there are tons of devs to fill in, no matter which technology isn't allowed.


You're making the fallacious argument that one developer can be easily substituted for another. That's just insulting to developers, and completely unrealistic. I mean, sure, if a developer comes out with something interesting on another platform, some guy will probably try to clone it on the App Store, granting the App Store policies even allow the type of app. It'll never be as good as the original, however. At some point, you do want the real app innovation taking place on your platform first, or you'll be missing out on a lot of critical media and social exposure to a competing platform.


No. I'm making the argument that 100 developers can replace another. Because that's essentially what you have. You're right, there will be a few things here or there that aren't done as well. But overall? There will be plenty of people to step in.


Users do have to use something. Developers make those things.


That's not to say Apple doesn't care about their developers at all. They've created nice development tools, easy distribution methods that can lead to handsome profits, and they even hold a pretty neat conference for developers once a year. It's just that it's all secondary to their vision for the user.


Right, which simply means that the leverage developers have is a non-zero positive value.

It doesn't mean it's a large, non-zero positive value. I think recent developments in mobiles have shown that customers have orders of magnitude more leverage above everyone.


I'm only the friend of an armchair economist, but wasn't supply-side economics deemed bullshit?

If there are users, the developers will come. Just because there are developers, doesn't guarantee users. This explains everything about Apple and Linux.


Except Linux is used far more than Apple. Just not necessarily on the client side.


Or by actual people. Your web broswer connecting to a linux powered website isn't you "using" linux, it's you using a web browser.


"Your web broswer connecting to a linux powered website isn't you "using" linux, it's you using a web browser."

Why would you think a web browser connecting to website is a user using the OS of the website? Why would you make that connection?

Why?

Anyways, back on target. Users choose to use Linux all the time. Countless people choose Linux over other OS's for hosting their websites. Even people with little technical knowledge choose Linux over other options out there as their OS of choice.

And then you have Linux on mobile devices. Android isn't doing half bad, last I checked. And Android is based on Linux.

While your original argument is sound, your conclusion about Apple and Linux is off the mark.


Right, and users would notice and care if some application "duplicated functionality".

3.3.1 is not the only problem - there have been lots of bullshit rejections too.


It makes me angry that a company that appears to go against my ideals is so popular and successful, because I believe my ideals are better. It's not in any way a good argument, but I might as well admit it rather than claiming otherwise.


So I presume you have started a company based around your ideals? I think people don't realize that there is no magic fairy dust at 1 Infinite Loop. Apple's success is really quite easy to reproduce. It only takes one thing: guts!


> "Apple's success is really quite easy to reproduce."

I doubt this...

They're not unbeatable, but let's be honest, a lot of money has been thrown at the "kill Apple" by some very large players with a lot of money and experience. No one has done it yet - I'm not convinced it's really simply a matter of determination.


"Kill Apple" is a poor goal. One of the first things Steve Jobs said upon returning to Apple was "We have to let go of the notion that for Apple to win, Microsoft has to lose."

http://news.cnet.com/2100-1001-202143.html

Instead, try to make things people want.


> Instead, try to make things people want.

Because, considering human nature, that is a much better defined and more static goal than "kill Apple."


Are a human? Do you work on a product that you would want to buy from yourself? Seems like a pretty easy target if you ask me... (hint: you're not as unique as you think, and that's a good thing!)


A very interesting quote, seeing as I seem to always be told what I want and if I don't then buy/develop for something else.


I really think the reason why people haven't done it is they're trying to compete on Apple's terms.

Palm trying to out-iPhone the iPhone, Microsoft trying to out-iPod the iPod, both of which weren't successful on the same level.

You either need to transcend their technology (which is difficult given the positive brand experience that Apple has) or compete in different fields to truly beat them. This just hasn't happened yet.


Or they could mount a full-frontal assault like Google is and attack the iPhone from every angle with an open platform. Palm was a small fish, Google, not so much.


Money != determination

Look at Zune -- First generation was ugly (eh, that's a personal opinion), but it had some features the iPod didn't. Second generation cleaned up the design a bit, was at least competitive on price, and had a feature that iPod's still to this day don't have: the ability to sync wirelessly...

...but was Microsoft ever really that into Zune? I mean, they made one strong push at the start, but then what? Microsoft is such a schizophrenic company these days. If they were really determined, I think they could've beaten Apple.

But, then, if they were really determined I think they'd have to do something radical...like change their name. I mean, come on! Microsoft? That's so...80s! Sure, changing their name would mean throwing away practically priceless brand identity, but I'll bet you it would improve their ability to compete with Apple in the consumer electronics market. What's that you say? They'd be stupid to toss the brand behind their Windows/Office monopoly just to compete in consumer electronics? Well, maybe...maybe they don't really want to kill the iPod...maybe the Zune was a half-hearted, ultimately misguided attempt...

...maybe they don't have the guts. I did hear about this one company that changed its name and abandoned the best selling personal music player so that they could introduce a new model with less capacity at a higher price because they believed that flash technology was better than mini-hardrives and then held their announce their annual developers' conference wouldn't cover their operating system even as sales of it are better then they've ever been before...

GUTS!


I don't think dropping "Computer" from "Apple Computer, Inc." is really a dramatic change that takes guts.

Anyway, Microsoft is a soft and pretty easy target. Your critique of Google's efforts with Android, please?


Since you asked...

Similar to Zune, Google's efforts with Android seemed really promising at the start. They took a different approach, attempting to be open from the start...and then went, what? six months without an update to the "public" source? That was just the first sign of trouble though, and the first indication that Google was not willing to do what it took to stand up to the carriers and stick by their original idea: an open phone OS.

Since then, we've seen time and again how Google has essentially just thrown this OS out there and the handset makers and service providers are free to do with it as they please... Want to never update the OS for your users? eh, Google doesn't care. Want to provide a custom, potentially inferior, UI while still claiming the "Android" brand? bah, who cares about brand purity anyway, right?

Seriously, outside of the hacker community I don't know of anyone who identifies their "Android" phone as an "Andriod" phone. In other words, Google seems to have done a giant favor to the handset makers by doing their job for them and demanding almost nothing in return, including nothing to improve the situation for Google's customers. If I buy an HTC phone from Verizon running Android, who's making sure I get what I want? and not just what happens to be most convenient and profitable for the companies involved?

When Apple went carrier shopping, they went to Verizon first. Verizon was the biggest. Verizon had the best network. But Verizon demanded their typical suite of extortions and lock-downs on the phone. Did Apple cave? Nope! GUTS! They said, "You know what? AT&T might not have the best network, but we see this as a platform. Trust us, the call quality might not be great, but we're going to give you in a phone something no one has ever thought of giving you in a phone, and that's going to change everything!"

Oh, and Google is no less schizophrenic of a company at the moment than Microsoft. Worse even! They seem to be frantically trying to find some way of earning money that doesn't involve advertising, but at the same time they seem too timid to really put all their chips behind anything.

(edit: Oh, and yes...dropping "Computer" wasn't huge, but I also didn't mention the drastic change of processor architecture, the complete reinvention of their OS, cutting their product line down to 3 or 4 major SKUs...I could go on.)


I don't fully agree, but I acknowledge the effort and the thought in your reply. Thanks.


Android wasn't gutsy at all: they hired the original Sidekick developers that were already most of the way through developing a bastard medley of other failed platforms on top of a bludgeoned Linux kernel.

Palm's WebOS and HP's acquisition of them are gutsy. Google's development of ChromeOS is gutsy. Android ain't.

The Android team did most of what they could to repeat all the mistakes of NewtonOS (app transclusion), the Sidekick (mandatory incomplete instant OTA-only sync), and classic Windows Mobile (total fealty to fractious manufacturers and carriers) — and then they added some of their own absurd retardation on top of that (like anything to do with the SD card, Dalvik, OpenBinder, etc.).


Have you actually used a recent Android phone? I recently switched to an incredible after more than two years with iPhones (a first-gen and then a 3GS). In many ways I find the Android superior to the iPhone model.

App transclusion, in my mind, is a positive. The application stack on Android makes great sense. It creates a repeatable sequence of events that I find easy to navigate. My wife, who is very much non-technical agrees. She has a much easier time with Android than she did with iPhone(s).

While there are definitely issues with device fracturing it's an issue I'm hoping Google works to control more cleanly in the future. As it stands today you can safely target a small number of devices with more or less compatible specs and do quite well.

Android 2.2 continues to address a lot of these issues. The pace at which the platform has matured is very nice.

Overall, I think the user experience on Android is rapidly approaching (and in some cases surpasses) that of the iPhone. I do find it interesting that in my social world, 2/3 of my non-technical friends have Android phones (mostly Motorola Droids). Every single one of them is pleased as punch.


Well... and talent and taste and opportunity.


Taste, above all.


Taste is nothing without the balls to follow through even when everyone thinks you're crazy.


The true in theory is the successful in practice. Have you considered that your ideals could be wrong?


If the iPad is succesful, then it will affect me whether I buy it or not. Just like Micrsoft's success has filled my inbox with spam from botnets and limited my tech choices in a myriad of ways. Just like Facebook's success means there's no room for an alternative until they really shaft people.

It's called network effects and it's one of the basic elements of information technology. That's why we care about what the idiots are buying and what the power-crazed shysters are selling them.

Ironically, the answer to your question is that many of the other large companies (e.g. Microsoft, Telcos) have already locked people in and don't even need to care about competing at Apple's level in order to rake in the cash, they just have to occasionally intervene to prevent competition from entering their market. Does that sound familiar in the context on Apple?


A big part of it is psychological - when I was at the Apple store last night, people were waiting in line to play with any and all of the Apple products. Whenever someone would move away from something, another person would jump on it without knowing or caring what it was. If a consumer sees everyone around them buying a product, chances are they're going to want that item too. It's like peer pressure for the consumer market, you buy things to be cool (of course this applies to everything, not just Apple).


Minor nit - I found the upsell when buying an iPhone at the Boston Apple store crass to say the least. My wife got told she HAD to buy Apple Care to have a warranty, HAD to get Mobile Me "to use the phone properly" and HAD to get an SMS plan if she wanted to send texts.

I called to complain and got a fairly hopeless uninterested manager.


Complain further up the chain. Nobody should be doing that, it's preying on the uninformed.


I'd already invested a lot of time in complaining. Who do I go above the store manager? How would I even figure that out? I sent an email to a generic Apple email address and got no response. What do I do next -- email Steve?

It's frustrating, but mainly saddening, as I'd never seen anything quite like that before. A friend of mine bought his iPhone from a New Hampshire AT&T store the following week and the difference was amazing. Since when does a cell phone store have a less pushy sales team?


I've found the downtown Boston store to be a less than great experience myself. Try the mall Apple store in Burlington, I've had very good experiences there. In fact, I've found the mid sized mall Apple stores to be much more customer centric than the big flagship stores. Maybe it's the high priced real-estate, or maybe the bigger stores just attract more "competitive" sales staff.


> they don't have to buy or develop or publish on iPads if they don't want to

That's a non-argument. Like saying if you don't like America why don't you leave. It's designed to shut down criticism. He's saying you should accept (or reject) the entire package without looking at details.

> and turn it into a why isn't anyone even close to competing on Apple's level missive.

It's certainly not because open platforms are unsuccessful, if that's what you're implying. You can find any number of examples of this.


> That's a non-argument. Like saying if you don't like America why don't you leave.

Bzzzt! But thanks for playing... Unfortunately there's this concept known as citizenship. You're sorta born into it (usually). Ask any immigrant you meet, and I'm pretty sure they'll tell you that getting over all the legal requirements associated with moving countries is non-trivial (and that's even considering that the US, for all the criticism it receives, has one of the more open immigration policies in the world).

You know what it takes to be free from the tyranny of the iPad? Don't buy one! So why is that a non-argument? Because you're entitled to an iPad under terms and conditions you feel are reasonable? Freedom comes with citizenship because you don't have a choice there...

> It's certainly not because open platforms are unsuccessful

Did I say that? Here, let me try this again: Apple makes a product and sells it for a price. You have a job (presumably) and make money to spend on products. You can buy Apple's product, or not. They're not trying to trick you by claiming this product is something its not. You, having not entered into a contract commissioning the product they are selling have precisely zero right to demand the product be anything other than what it is.

If you don't like the product, buy something else. If there's nothing else comparable to buy your choices are: 1. make something better yourself 2. ask somebody else to make something better for you to buy


Put your pants back on. People don't need a contract to complain. I bought an ipad because I thought the advantages outweighed the disadvantages. I still do. For now, I'll occasionally post about the advantages & occasionally also complain about the disadvantages. Maybe I'll jailbreak it. Or maybe I'll sell it when something better comes along. Life is more complex than "buy something else" & there are more important things to get angry about.


Sorry, didn't mean to rant. I agree that it's perfectly fine to complain about a product that you otherwise like well enough to have purchased. I guess what angers me is all these hackers and programmers and creative business types complaining so much...when they're precisely the ones who can do something about it! You know what? I have a lot of respect for Fusion Garage. They may be far off the mark, but at least they are trying!


Just like Apple can design their product in any way they want, all these hackers and programmers and creative business types can complain all they want. But because they complain, does not mean they want to get into hardware business.

So just like the advice "if you do not like the devices, buy something else" is valid, so is "if you do not like hearing critique, grow a thicker skin".

We are (mostly) from free countries, with freedom of expression and all that jazz.


The problem is that these critiques are often much more than just critique. They often take the form of an outright call to arms against a great injustice. And, you know, even that wouldn't bother me so much, except for the boy-crying-wolf effect. When someone does actually do something worth taking up arms to oppose, is anyone going to pay attention anymore? or are they just going to think, "Pfft...probably somebody stole another iPhone. Who cares..."?


> So, it's no wonder that people want to think that Apple is somehow conning them into giving up their freedom or being locked-down unnecessarily.

As long as Apple products either 1) play with open standards or 2) remain a niche, that's fine, they can lock in and lock down all their loving fans as much as they want. Not my game, but yeah, I buy other stuff and don't worry about it.

The worries start when they get big enough in something to have "positive network externalities" - network effects - that start influencing my life, whether I like it or not. For instance, if their phones managed to really take over the market, it would make it impossible not to deal with their crap for me, and I would at that point face the choice of either having to deal with "Steve's world" or simply not doing mobile phone stuff. I think I'd choose the latter, but it's not a choice I want to be forced into.


What does that have to do with anything? Also not sure if it is true or not. "Conning" says too much, but Apple does promise a lot of things that are not really true. Their computers are not that easy to use and not free of problems.

A lot of people have been led to believe that their computing problems will all go away if they switch to Apple, which simply isn't true.


70,000 Android activations/day. Each and every day. It's coming and Apple won't be able to stop it this time either.


Best part is Job's last comment: By the way, what have you done that’s so great? Do you create anything, or just criticize others work and belittle their motivations?

Creating something of value is hard. It takes dedication, iteration, consistent work, focus, and sacrifice. And to do it again and again? Rare.

Apple - regardless of motivation - has done that under Jobs. The sales show the result. I'd respect him, a doer, above a talker like Gawker any day.


That's the worst part! It's a tired ad hominem and completely irrelevant to the discussion they were having. Jobs' argument for Apple's decisions should be convincing regardless of the accomplishments of the person he is (voluntarily) arguing with.


Steve doesn't have to be convincing else he want to lose sales, and he doesn't care as much about sales as he cares about the product.

His is a common retaliation to Gawker's kind of criticism: the criticism that your creations ought to satisfy the consumer. This has always been bullshit. You should create what you think is right and then discover who the consumer is. The alternative is design by committee writ large and absurd, like Windows. You get something that even the creator hates.

Steve says the effect of "if you don't like it, buy something else" (almost in as many words, in fact). I hate that this sentiment isn't respected. So many people think they have a stake in something because they put it on their credit card.


> "You should create what you think is right and then discover who the consumer is."

This is a fairly standard "engineering" view of the world. It is also why 90% of startups go out of business.

> "The alternative is design by committee writ large and absurd."

That is one alternative, but certainly not the only alternative. You could also get out and talk to your potential customers, find out what their problems are and what it would take to solve them, then build what THEY think is right. The nice side effect is you'll already know who the consumer is.

As a customer, I do have a stake in something when I put down my credit card. If a company doesn't respect me as their customer, you bet I will not be repeating my business.

However, the business can (and SHOULD) decide if they want me as a customer. If they don't, they should make it clear. I think Apple does this very well: You are given the Apple sandbox that is very well defined. If you don't like it, don't buy Apple (yet, people still do, then bitch forever about it).


You're right, upmodded.

I think that every business should listen to its customers, though obviously not without having a grand vision in mind. That will mean losing customers, but each business has a risk at its heart.

I think rejecting Flash is part of a vision I'd want to buy into (and have, I type this on an iPad). There are going to me more tradeoffs like this, and in Apple's case I think they're going to be consistent with a product-centric vision.

So far I like that product and what it's turning into, so I think Apple is taking the right risk.


The point of that, really, was that Jobs shouldn't need to convince anybody about Apple's decisions, the products of the company speak for themselves. It's not as much an ad hominem as a "if you don't like my decisions Ryan, go make your own product and your own company." That seems fair to me.

Jobs isn't exactly bound by divine law to uphold every blogger's rosy picture of the future of mobile computing. If he's bound by anything as CEO of Apple, it's to make the future of the company a great and profitable one, and you cannot argue that he is not doing that.


Sounds like he was trying to simply draw a line under the conversation - it was clearly starting to drift a bit too far.


I totally agree with you. That seemed to shut up the Gawker blogger. You can't please everybody and it isn't worth trying. And if you try to, you end up with a crappy product nobody wants and it's so far from your vision of what it should be. It takes guts to do what Jobs does. He's not doing this to be Mr Popular.

Despite what you may think of Jobs, he's pulled his company from horrible performance and has created value over and over. Anybody can talk smack and criticize. It takes will, dedication and passion do create.


Without expressing an opinion about the value of Apple products, I would be careful about implying a causation between a product's sales and its value or "greatness".


Fair enough - I was going for an "unbiased" metric. Could have been market cap, stock price, etc.

In a nutshell, my respect goes to the builders and hackers of the world, not the talkers.


Sounds like you're saying your respect goes to the businessmen and marketers of the world, if your primary criteria for greatness are sales, market cap, stock price, etc. Those might sometimes correlate with creativity and technical merit, but they certainly aren't directly measures of it (and often don't correlate).

To put it differently: What has Jobs made in the past 10 years? I don't mean: what have employees over which he's had supervision as CEO made. What has Jobs made? Is he really a "builder and hacker"? My impression of the early days is that he wasn't even then: Woz was the builder and hacker; Jobs was the suit.


The ceo of a company is responsible for success and failure. When I was in the Army, the success or failure of my squad rested with me - I was ultimately responsible.

So, yes, in this case, the guy who took apple from the dumps to one of the biggest consumer devices companies in the world, he gets credit.


That's a pretty weird view, like arguing that a Dean of a science department ultimately gets credit for any important scientific advances his professors make, because he's ultimately responsible for the department's success as a scientific research institution, staffing, funding, construction of buildings, intellectual climate, promotion and compensation policies, etc., all of which are necessary for the research to take place and influence what kind of research is done.

CEOs, and Deans, do of course have influence on success, but I don't think a blanket, "all credit goes to the man on the top" makes any sense. One needs to investigate the extent to which different people actually contributed, i.e. whose contributions were minor, moderate, necessary, etc. Some executives of successful companies deserve a lot of the credit; others don't; depending on why the company succeeded, and what they or other people did.

And if you want to take a real capitalist-agency view, the CEO is merely another employee, and ultimately the owners are responsible for success or failure.


I think the comparison to a dean is superficial, if not disingenuous. How many deans involve themselves in so many details of product creation and strategy? I see very little commonality between the roles beyond sitting at the top of a hierarchy.


I was responding there to the much more general claim krav made that CEOs deserve ultimate credit for the success of successful companies, as opposed to the narrower claim that Jobs in particular does. I wouldn't give Jobs as much credit as most people, but I do agree he is much more hands-on, and thus deserves a lot more credit, than the average CEO (I still wouldn't call him a "builder and hacker", though).

I do think that many CEOs are approximately as involved in day-to-day operations as Deans are, with primary responsibility for the financial/governmental/organizational side of things (budgets, personnel, lobbying), and very little involvement in anything technical. Due to lots of family working in it, I have a decent impression of how much credit CEOs in the oil industry deserve for the success of their companies, and how much knowledge they have of petroleum engineering in even its high-level aspects; the answer in both cases is, not much.


There's a big difference between responsibility and deserving the credit.


I can't speak for academia - it's an island I have no wish to ever visit again.

Great companies or teams aren't happy accidents. They require leadership, vision, and execution. I wouldn't want to work with Jobs - but I admire what he's done. Apple would not be here without his vision and leadership.

On leadership, yeah, I do believe that ultimately, a leader is responsible and accountable. Whether it's the leader of a fire-team in Iraq, the leader of a country, or a four-man startup in Mountain View.

My very personal view: we'd be better off as a society if leaders were held responsible for success and failure. I see too many leaders / ceos / politicians taking credit for success and pointing to anybody but them for failures.


What bothers me about the tone of his statement is that it puts down anybody who doesn't make something "great". Great being narrowly defined as "making a metric ass load of money".

Additionally, he's presuming credit for the work Apple's engineers and designers have done. There is no doubt that Jobs guidance, and decision making has pulled Apple from the ashes. But he's not personally writing up engineering documents or slinging code.

My wife made some meatloaf today for the very first time. I thought it was pretty "great". Does that mean Jobs thinks that she's worth his consideration now? Or only if she puts the recipe out and made a metric ass load of money? I gave her the recipe, should I just take all the credit?

By defining "make" in a way that implies Jobs' participation in the process beyond those normally assigned to a CEO, and conflating credit and accountability with the process of actually "making" something, implies that he gets the credit for the late nights up writing code, testing out production designs, and all the other things that Jobs most certainly did not do is wrong.

If the world worked that way, with people taking credit for other's work, it would make for a pretty shitty place.


I think you are stretching a little here. Jobs (to make sure we are talking about the same "he") never once brought in any mention of money. His point is a fairly common viewpoint: it's easy to tear things apart but much harder to build them; before tearing other people's things apart, try building something yourself first.

I, obviously, can't say what Jobs would consider great. I think that question is meaningless, though. If somebody asked me the same question Jobs asked, the definition of great would be my own.


I took it as an allusion to the phrase "insanely great" for which only one thing fits -- Jobs' own, massively profitable, creations.


You can say the same about Goldman Sachs


Point me toward a CEO who's more intimately involved with their company's products than Jobs.


He tells people what to build. He's very good at it, but he doesn't build things himself. Vision is cheap; negative taste [1][2] is easy; it's the implementation that counts.

I have no problem valuing the industrial engineers who figured out how to make the iPad 13 mm thick more than Jobs who decided it would be 13 mm thick.

[1] http://www.aaronsw.com/weblog/2taste [2] http://blog.fawny.org/2010/04/12/appletype/


Yes, but who other than Jobs has the authoritas to convince those engineers to make that 13mm a reality?


Unless I am missing a reference in "authoritas", anyone who can fire those engineers.


Right. Seriously -- what did you mean by "authoritas"? Normally, employees, including engineers, do what you tell them to do. Knowing what is possible and borderline possible and when is also an important part of Jobs's skill set, but still is nowhere near actually doing it in my eyes.


Perhaps there's a distinction to be made between building the individual components and building 'the product'. Obviously, Jobs doesn't do the former, certainly not by hand. But he's very much involved in product development throughout the entire design cycle: initial vision, product definition, decisions about integration with other services, constant iteration of software and hardware (this is where he's said to be very hands on, constantly using the product and giving direction), final spec/price points, packaging, and marketing. This creation of a complete product is what has made Apple so successful in the last decade and seems to me to clearly be the 'building' of a product.

Anyway, if vision and negative taste are cheap and easy, why don't more tech companies seem to have them? It doesn't at all seem to me that the trait that makes Apple stand out is that they have engineers that are head and shoulders above the rest of the industry. Not at all. Apple's engineers are good, but hardly unique in their ability to make 13mm thick tablet computers. It's that they have taste and vision and they execute on top of them.


I would say any startup CEO worth their salt. and most cases, esp on HN, they're actually involved in building it, not just telling people that it must be built.


Those unbiased metrics are a good measure of the entirety of a company's or a division's performance, but they tell us little about the product itself in absence of consideration of its marketing, competition, relevant social attitudes, and a plethora of other market factors which to a large degree determine the "success" of a product.

Agreed on more respect for the creators than for the talkers, though.


> By the way, what have you done that’s so great? Do you create anything, or just criticize others work and belittle their motivations?

Yes, let's hi-light and praise what's probably one of the most absolute jerkiest part of the exchange.

You don't have to make something popular to do something great. And no matter how great Jobs thinks he is, he didn't personally create most of the things Apple puts out -- the team of dedicated employees at Apple did. Jobs is deriding and belittling their work just the same.


"no matter how great Jobs thinks he is"... "Jobs is deriding and belittling their work just the same"...

I didn't read that Jobs thinks he's great or that his employees are stupid.


Then why would he say it? The implication that he thinks he's done something great is clear (not saying that he hasn't done great things, but the semantics of his statement are clear, "go away guy who hasn't made billions of dollars and come back when your bank account is full").


I didn't read anything about the relation between greatness and bank accounts. It seems like you want to paint him according to your existing preconceptions. I read, "I really do take this stuff to heart, and you're telling me I'm just in it for the money.". I'd probably fire back something similar at 2 am (and regret it in the morning).


I thought Steve Jobs main role at Apple was to "criticize others' work and belittle their motivations"? Didn't some of the early Apple employee's give him a rubber stamp with "this is shit" carved into it so he wouldn't have to waste time writing his feedback on their work?


Man, gotta give credit to Jobs on those replies. He's one of the few CEO's out there that actually answers things honestly versus just spewing some marketing lines or other prepared statements. Even if I don't entirely agree with him I have to respect his standpoint, it is his company.


Agreed. You know, if Jobs would lighten up just a tad, I'd respect him a lot more. He's done great things, but his perception of how far he should impose his views on the world has become distorted.


Gah! See my above rant, but seriously, how is he imposing his views on you when you are the one with the choice of how to spend your money! This is the sort of complaint I would expect to hear about how the government is spending tax dollars, which you don't get a choice about paying or not.


Why can't potential customers or "partners" voice their opinion about what they find crappy about the product they would like to buy or develop for? It's feedback any company would want to get in my opinion. Consumers can't vote with their money but that has far less reach than we would like to assume.


You know...you're right. No single person ever did anything of significance. My vote with my money won't do anything. My vote on election day won't do anything. My life will never amount to anything. I might as well go buy and iPad and bitch about Apple's walled garden...

...nice attitude you've got there


Even if I do great things, I can only do them in so many domains in a single lifetime. In all other domains, my only recourse is to complain about how they should be. The idea that no one can complain unless they would choose to overthrow the status quo within every domain is silly.


Complaining and offering criticism is a different thing than claiming violation of personal freedom. I sometimes wonder if most Americans have forgotten how to criticize without, at the same time, vilifying.


Network effects- just because I don't own an iPhone doesn't mean I don't have to deal with people (more importantly: customers) who do.


Apple is a cult. You either buy into the whole philosophy, or you go elsewhere. Steve has every right to run his company that way -- whether that makes him a dick or not.


> Yep, freedom from programs that steal your private data. Freedom from programs that trash your battery. Freedom from porn. Yep, freedom. The times they are a changin’, and some traditional PC folks feel like their world is slipping away. It is.

What he's advocating for the app store may be a good thing, but it's certainly insane to call it freedom. Freedom is when you can do whatever you want. When you restrict stuff, for better or worse, that's less freedom. Taking away all meaning from the word "freedom" is a really bad idea.

There is simply no such thing as freedom from the option to watch porn if one wants to watch it. That's like freedom from truancy, or freedom from marijuana, or freedom from leaving your jail cell, enforced by the police. Some will argue those are good things, but none should argue those are freedoms.


Actually, I think it's fairly well known that there's a tension between two real concepts of 'freedom from' and 'freedom to'.


Yes, it's well known that there is an ongoing attack on the liberal idea of freedom which seeks even to destroy basic terminology.

They're the same kind of people who made the word "liberal" mean "socialist" or "interventionist" which is something of the opposite of its original and true meaning.

But the fact is freedom has a simple and plain meaning, and it's a meaning we need to have a word for. If you want to say that police stopping you from using marijuana is good, whatever, just make up some other word for that because that's the opposite of freedom.

Or if you think people have the right to "freedom from want" at the expense of others, it's nothing but a nasty and misleading rhetorical trick to call that freedom. It may or may not be good, but you're taking away people's freedom of choice when you force them to provide for the poor. Force is not freedom, it's force, end of story.


the opposite of its original and true meaning.

You're using the word "true" here in the same sense as others do in phrases like "the one, true god". I'll step forward and be the heathen to the absolutist concept you idolize...

But the fact is freedom has a simple and plain meaning

...actually, like many words, it has several. I opened my dictionary and can count seven different nuances in the entry. Here's the one I believe it was used in, and I see no problem accepting the intended semantics:

"(freedom from) the state of not being subject to or affected by (a particular undesirable thing)"


We already know how much Steve likes the use of "freedom from"...

"We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts."

Yes, Steve, save us.


As opposed to your garden of pure hyperbole.


Since that quote is straight from the 1984 commercial, I guess I am learning from the master of hyperbole and reality distortion himself.


I suppose you think that "freedom from freedom[1]" is a type of freedom?

[1] This instance of the word "freedom" means "not being restricted or forced"


Look, I'm a fan of freedom in the sense that you wish the word was used in. I just recognize that there are other common meanings to the word, and that if Steve would like to use one of them, he should...how you say...be free to do so.

I remember when my son went through a similar phase where he fell in love with the "one, true meaning" of various words, and the endless circular debates I enjoyed coming out of it. Good times. But even he, at a tender young age, learned that your freedoms and my freedoms can come in conflict with each other — that a utopia of everybody being infinitely free was not possible to realize.

I believe the common phrase used to resolve such cases is "your freedom to swing your fist ends at the tip of my nose".

Companies have a right to make design choices, set licensing terms, and decide what to stock in their stores (whether they be real or virtual). If you don't like their choices, you're free not to do business with them. If you don't want companies to have such freedoms, you and I will have to agree to disagree.


Do you guys realize there are books written about this? http://www.amazon.com/dp/0374158282


What is the simple and plain meaning of freedom?


Pasted from the dictionary:

> the power or right to act, speak, or think as one wants without hindrance or restraint

Or in my words "not being restricted or forced".


except right below that in the definition:

"The phrase "freedom from" can have as an object: fear, want, hunger, pain, disease, stress, depression, debt, poverty, necessity, violence, war, advertising, addiction, etc."


But one has to torture the English language a bit in the "freedom from" case.


Fat free?


There is simply no such thing as freedom from the option to watch porn if one wants to watch it.

You're missing his point. There's nothing on the iPad that prevents you from watching porn if you want to - Safari on iPad goes to the same porn sites as any browser anywhere else. What he's referring to is protecting your machine from porn adware, and providing effective parental controls.


Look, I generally agree with Steve. I have no serious problem with how he runs the app store. I think he's providing something that his customers want.

But are you telling me parental controls -- i.e. software to restrict the freedom of children -- should in any way be called freedom? For better or worse, restricting people is not freedom. What I'm saying is it's perverse to use words to mean their opposites.

And BTW, as you surely know, porn apps are restricted in the app store. He thinks that is a way of protecting users from porn. It may well be the right decision, but protecting people from themselves is not increasing freedom.


There are two kinds of freedom. To bring up a different subject:

There is the freedom to allow you to install Flash.

There is also the freedom from the burden of Flash.

My great fear about allowing Adobe to install Flash on the iPhone is that we will, again, be stuck with a buggy de facto standard with rebellion only in designer/developer websites while the big sites still use Flash. Forcing HTML5 forces competition in a much needed area (web video), even when it's competing devices that allows only one or the other.

By all means vote with your wallet and buy something that frees and empowers you. While you might not like it, I personally like Steve's freedoms.


Minors don't have the same freedoms as adults, that's simply a social reality - they can't vote, can't drink, can't purchase cigarettes, can't enter into contracts, etc. Parental controls help protect a parent's freedom to raise their children as they see fit.

I'm not claiming that the porn app restriction is increasing people's freedom. I'm claiming that when Jobs refers to "freedom from porn", he's referring to blocking the malicious pornographic adware that plagues exploited Windows machines, and providing effective parental controls.


So why can't an adult install a porn app, to use this lame red herring? Why can't there be a parental control giving the parent the decision of whether or not to install porn? Why couldn't there be an alternative to the App Store, where you can buy a porn app, but simply have a parental control to disable access to apps not from the App Store? The power over the decision of which content is appropriate lies with the parents, not with the platform vendor.


Fine, there should be porn in the App Store, whatever. I'm just pointing out that it's stupid to act like Jobs was trying to say "you have more freedom because we prevent you from looking at porn".


I would guess the parents who want to use parental controls see it as the freedom to raise their children in a certain way. Though in reality it's probably more about satisfying the parents own sense of responsibility to protect their children. Either way it's fairly well established that minors have a different set of freedoms and rights than adults. The US constitution itself grants different freedoms and rights based on age. Minimum ages for elected office for example. Other laws, upheld by the supreme court, restrict access to pornography by age. Are we going to hold a consumer electronics company more accountable than the US government?


Porn malware is a solved problem, both on Mac OS X and on Windows, the latter if you use a reasonable browser. Neither of these feature a closed, App Store-like model.

Steve knows this, and -- considering he has porn in his App Store, behind the age limit -- he knows that his lines about porn on Android (also behind the age limit) are pure FUD. It's kind of embarrassing.


You're kind of embarrassing if you think porn malware is anywhere near being a solved problem.


Please enlighten us how to get porn malware while using a browser that has a porn/privacy mode. Better yet, on OS X. I haven't been able to do that so far and I use big bad Windows.


Allowing a tyrant to exert his will may result in less freedom for others. Judging by the technical way you couched your argument, I think you're aware of the subtle way freedom works. It wasn't difficult for me to get what Steve was talking about. Suppose you are a developer. You are being given the option -- one might say the freedom -- to sign a contract that limits your freedom and that of others who sign it, in just such a way as to confer specific advantages on yourself and others, such as a porn-free environment. To claim that to be given that option necessarily limits one's freedom, would certainly be insane.

(Edit: added comma, added clarifications)


I think he was knowingly diluting the meaning of the word 'freedom' in response to how the blogger used it. Che Guevara didn't die so we could run Linux on proprietary handheld devices.


Reminds me of a line from a song "Freedom's just another word for 'nothing left to lose'".


Jobs claims that "magazine apps will be far better in the end because they're written native." Does he think magazines will natively code an app for every single issue of their magazine to make all the content features, animations, interactive elements, and fancy indexes work?

Before you say "don't be crazy, the magazines will be creating specially formatted documents that their readers will load", why can't Adobe make a "Flash Player" app that can load "specially formatted documents" (i.e SWF files) too? Is it merely because SWFs often contain ActionScript fun rather than Jobs' preferred JavaScript fun?


Where's the line between a document and an app, after all?

It's usually the same as the line between code and data. Yes, this line has been crossed before, but the practice is not without downsides one might want to avoid, and so a Turing Complete format like Postscript was supplanted by a static representation of the same drawing model in the form of PDF documents. Word macro viruses may not have done the same to the Doc format, but I still think it should be considered an antipattern.


To provide another example that does work on the iPad, though, SVG files can contain code, such as this analog clock: http://anomaly.org/wade/projects/svgClocks/simple-analog.svg


They can easily write an application that uses in-app purchases to allow the user to purchase (each week, or month) the next issue. What can the issue be? Well, that's simple, it can be HTML (5 if you want, or anything else) and then it can be displayed in a UIWebView within the application.


And what is the issue? Is it something that is being interpreted? If so, it had better be in JavaScript otherwise it would contravene 3.3.1. Anyway, if you look at most of the magazine apps that do this so far, they are far more elaborate than HTML and JavaScript creations.. Given there is scripting involved somewhere down the line, they must be using JavaScript or will ultimately violate 3.3.1.


Steve Jobs' response irks me because he equates (by association) "freedom from porn" with "freedom from programs that steal your private data" and "Freedom programs that trash your battery," "Yep, freedom," itself. "[...] their world is slipping away. It is."

Freedom from porn? Steve pulls no punches--what does porn mean to us? Is it something evil, something that only subjugated people will perform in? Does it provide an legitimate outlet for a different sort of sexual fetish? Who uses whom? I don't know the answers, but I'm sure there are a multitude, many of them with a nugget of truth.

I don't feel as if we need to be protected from ourselves. This is a statement--assuming that it was, in fact, reported in good faith--written by a man in a position of power which asserts a sort of moral judgement about our culture.

Please, don't misunderstand: Mr. Jobs is entirely correct in his statement that, "Microsoft had (has) every right to enforce whatever rules for their platform they want. If people don’t like it, they can write for another platform, which some did. Or they can buy another platform, which some did." Indeed, Apple appears (from my non-lawyerly perspective) to be exercising the same supposed right without serious challenge in a court of law.

I, myself, write on a MacBook. I enjoy using and working with the technology that Apple offers--but I'm not married to Jobs' vision. I wonder what the future holds, and Jobs' words don't paint a great picture for me.

What does the world he and Apple envision for us look like?


I don't understand how sjobs manages this. I can't imagine how many emails he gets now that people are expecting responses. He must enjoy interacting directly with his consumers a great deal.


You can disagree with us, but our motives are pure.

I think that's the main problem. It's not enough to simply have pure motives. Nobody actually understands the complete extent or realization of their motives, and whether or not they're truly 'pure'. Hence, the importance of listening.

You can 'envision' all you want, but if you don't have good feedback loops, you're going to run into serious problems.


The motives may be complex but I'm guessing it comes down to Apple not wanting garbage clunking up their beautiful and "magical" device. Random runtime environments that Apple can't control? Hell no. Cross-platform apps that use the lowest common denominator of features and are slow? Nope, sorry. Apps that sit outside the walled garden that might be nefarious? Yeah, right.

Jobs wants elegant and beautiful apps on his "revolutionary" device. If it's not one or both of those things, then he's probably not happy with it and doesn't want users to see it.


I didn't notice it until reading your response, but I suppose there's a pun on 'pure'.

Pure environment, pure performance ('not wanting garbage clunking up their beautiful and "magical" device' as you mention), and also pure as in honest.

But purity is not really a word you want to overload.... Fundamentally incoherent to conflate two ideas about purity. And really deeply problematic. Anyhoo, thx for your thoughts.


Man, I hate not having the freedom from porn. Thanks, Apple!


Mobile Safari. That is all...


Exactly.


Steve Woz, Steve Jobs, Bill gates and even Richard Stallman - all have commented on that post :)


It's unfortunate that this conversation wasn't initiated by someone more mature and articulate than Ryan Tate. There is a strong case to be made against Apple's current approach but Ryan didn't make it.


I have to say, nice response from the CEO. His straight no-bullshit response is commendable and will, for many people, distract from the ridiculous definition of freedom he uses.


I have seen this Story here [dead] at least 7 times (with a link from gawker.com). Were they all duplicates? If so, how do find the comments page to the first submission?


Unless something has changed in the intervening year (and I sincerely doubt it), gawker.com is on the HN banlist.

http://news.ycombinator.com/item?id=499044


How does the iPad prevent you from watching porn?


He was referring to porn apps in the store.


Which makes his "freedom from porn" schtick a bit crazy. Freedom - just as long as you don't ever use Safari.

He implies that once you become a parent, porn is a taboo. It isn't in my neck of the woods, and I'd much rather my daughter stumbled across some people banging on the TV in future than most of the bullshit violence that passes for "entertainment" nowadays. But, hey, I'm European.


Apple can only control their own store. The Internet is beyond control. You can block Safari via parental controls though. The real issue is what Apple wants to sell in their store. You can't goto a brick and mortar store and buy the latest issue of Hustler. I don't think anyone would argue Apple should have to sell porno DVDs next to the iPods in their stores. Jobs is simply saying for anyone who doesn't like it there are other stores to shop at. Seems reasonable to me.


"The Internet is beyond control."

For now. Do you really think Apple isn't trying to find a way to control that as well? They are. Safari is a prime example of Apple's attempts to exert control. Apple's interest in "open" stops at their business interests. They are open because at the moment, they have to be.


Jobs is simply saying for anyone who doesn't like it there are other stores to shop at.

It's more like an entire state prohibiting any stores whatsoever except Walmart and then dictating Walmart can't sell pornography. So, sure, if you don't like it, you can up sticks and go a long way away (or just use Safari to get stuff off the Web, like anyone sane does).


Interesting. I guess in a similar vein, my Android phone affords me freedom from fart apps. And my Windows box gives me freedom from a stable os.


Even the mighty Android is no match against peurile developers. Witness the existence of gFart and droidFart.


"By the way, what have you done that’s so great? Do you create anything, or just criticize others work and belittle their motivations?"

I immediately thought about the movie Thank you for smoking where this guy said that the best way to win a discussion was to prove the opponent wrong. You didn't have to be right, as long as he was wrong.


This was simply an EPIC email exchange! The blogger made some really good points there. And Steve kept his cool remarcably well, until the end. It kind of makes you wish he hadn't pulled that "what have you done that's so great" card.


After reading this article, I want to start a company that makes computing products to free users from the oppression of Jobs' proprietary software. The advertisement will be the face Steve Jobs reading this email on a huge monolith-like television screen. A woman will run up to it, and throw a hammer at Jobs' face, smashing the monolith into millions of pieces. This represents the freeing of the users and developers from the tyranny of Jobs.

For some reason, though, I think I've seen this before... somewhere...


After reading this article, I want to start a company

Do you really want to? or do you just want to pontificate on the internet using this as a coy rhetorical device? Because, you know, if you really wanted to...well, you might just be successful!


If you don't like pontification on the Internet with coy rhetorical devices, I'm somewhat confused as to why you read the comment sections of social news sites. And reply.


Gentlemen,

Steve is not being overly controlling... You are all looking at his "blocking" of Flash as a closed-minded policy. Consider this: Do Active-X controls run on the iPhone (or Android)? No -- they never have, and this is for technical AND business reasons. It would be fairly easy to support them -- just have WINE as part of OS X. The reason Apple doesn't do this is because they would be letting the fox into the henhouse and adding unnecessary bloat to a mobile device. Everyone seems to get this, which is why you don't hear complaints from all of the Java and Silverlight people about not being able to code for iPhones.

To another point: Ask yourselves -- What is Adobe's business model? They make NO money on the Flash plugin. It's free. They make their money on tools. If I'm the Adobe CEO, I would strive to have every app in the world written in Flash. Now who is close-minded? And by the way, Adobe could solve this VERY easily by making their tools output in HTML5, etc. Why don't they want to do this? Because they feel that HTML5 might be slow to adopt features that they already have. Oh wait -- now the shoe is on the other foot! Adobe realizes that the innovation of their platform would be stifled by any lack of features in HTML5. So why don't they have their tools output Objective-C code which could then be compiled by Apple's tools? My understanding of section 3.3.1 is that this is allowed.

Developer tools are the gateway to a platform. Microsoft knows this -- which is why they have some of the most mature tools around. When Microsoft adds a feature to their operating system, why do you as developers feel comfortable waiting for Flash, Java, etc to create an interface to that new feature? If I were a software company, I would embrace a platform and strive to be the best on it -- use every new feature to its fullest extent. Guys, this is what you get paid to do -- innovate, using whatever tools are necessary! It's about the end user experience. This is what makes an app sell.

So what Steve is gambling on, and it's a bold yet well-considered move, is that the iPhone/iPad/iPod platform (hardware + OS) will always be slightly ahead of competitors. And the developers who agree will retrain themselves to take advantage of the platform. Development tool vendors will do the same. If Apple were to release a killer hardware feature on the iPhone (which is their business model to do so!), how long would it take for Flash to incorporate it into not only their player but also their development tools? Would they wait until Android implemented it too before doing the release? This harms Apple, it harms developers, and it harms consumers.

Flash has a cross-platform, least-common-denominator approach to computing. This is a thing of the past!

You might be saying to yourselves that Microsoft never blocked anything -- Flash, Java, RealPlayer, etc. Well, they have a different business model. They want people to consider Windows as the defacto OS platform, and they want to support an ecosystem of ISVs that fill in all the gaps. It's a very well-conceived plan, and it only works because they have a near monopoly on the desktop. If they did not, then their business model would not work. Imagine if you will a world where Linux itself was not free AND they charged for the development tools AND those were the only tools you can use to develop for the platform (as is DevStudio). As you can see, Linux's lack of market share would make this an untenable business model.

Why do you think they charge money for their development tools? Eclipse, XCode, and dozens of others are free of charge (yes, I know there is a free version of DevStudio but it is missing some key features). They charge money because they CAN. Adobe charges money because they CAN. If Apple were to charge money for XCode, it would kill the platform. Think about this anytime you are bashing Apple for the high perceived cost of their computers relative to humdrum PCs -- you're getting software that was developed by companies that got the tools for free, and this means you will get better software.

Flash developers, you are right to be up in arms over the omission of Flash as part of the iPhone OS. But you're directing your anger at the wrong party. First, I understand that you are loathe to have to learn a new toolset (which you feel is inferior to Flash) to get your apps out there. Years of experience that you have will help to bridge that gap! You are good developers and you will find a way. You should instead be asking yourselves, why are there no 3rd-party Flash development tools that compare to Adobe's?

http://en.wikipedia.org/wiki/Adobe_Flash#Third-party_tools

Why is the .SWF format not entirely open?

http://en.wikipedia.org/wiki/.swf#Licensing

Adobe has great tools that create compelling apps -- there's no denying that.

Microsoft has great tools that create compelling apps -- there's no deny that.

And Apple has great tools too. Closed systems are a thing of the past (remember when Microsoft had "hidden" APIs that their apps used?). By being forced to expose the hidden APIs, it removed the need for cross-platform emulation/library layers. Yes, it's more work for you, but c'mon, you're good developers, the best at what you do. You will find a way.


Beyond the Adobe/Flash issue, what's the supporting moral argument for preventing an iPhone user from installing a native Google Voice app, to pick an example? This is a device that the user owns, and the user desires the capabilities of this particular app, and yet they are denied by Apple, after having already invested significantly into the platform. This is obviously an insult to the customer, and the only motivation Apple has is business greed, not some altruistic sacrifice to the user experience gods. When the vendor is actively impeding the customer from attaining what they want for nebulous reasons, we have a PR problem here that competitors can capitalize on. The best user experience in the world won't save you when a competitor figures out how to empower your customers more greatly, because obviously their user experience was sufficiently well-designed to allow their users to accomplish the task that they couldn't on your platform.


I'm not happy with some of the things Apple has done in the iPhone realm but reading that email thread, I'd have to say Steve had a stronger and more mature case.


Anyone else a little surprised that Jobs even got into this debate in the first place? Like, shouldn't he have had this already with some employee on the inside?

It seems to suggest that at Apple he has no opportunity to have such debates. Everyone is too scared, it's almost like he's surrounded by yes-men and is therefore astonished at the negative response he's getting. "Why can't people just understand me?" type of thing.

Here's a thought. If no one at Apple is actually standing up to Jobs, and since he seems open to outside input via email, perhaps it's a good idea to let him know how you feel? Maybe he actually doesn't get how much he's turned Apple into the 1984 Big Brother that Apple was supposed to vanquish?


> Like, shouldn't he have had this already with some employee on the inside?

How is this e-mail chain in any way evidence that Apple has not had internal debate or that no one has the guts to disagree with Steve Jobs?


I'm not claiming it's definitive evidence, I'm just saying it seems to suggest it.

Apple has made a lot of really ethically questionable moves, and is being quite hypocritical in many cases. This is obvious to me, and others. So when someone on the outside brought this up, Steve Jobs responded in a way that almost seems like it's the first time he's having this debate. That's just my take on it.

Or do you really think that many at Apple had this same or similar kind of debate with Jobs, and then he's willing to publicly have it again with Tate? His arguments are just too weak and unpolished for it, and it's surprising he's responding to Tate at all if he's already deliberated it internally and settled on his position.


Apple has made a lot of really ethically questionable moves...

Selling people a product that will give them cancer and telling them it makes them look cool is an ethically questionable move. Restricting the programming languages that can be used to develop for your platform is not.


I'd say it's pretty ethically questionable to harm people's livelyhoods to settle a score with an unrelated company and to then make claims that you're doing this to ensure "quality" on the platform while simultaneously demoing a quality app that violates your own rules.

Umm.. Yeah. I've come to the conclusion that this debate isn't worth participating in anymore. People don't get the bullshit Apple is pulling or are willing to look past it because of the superb quality of the iDevices and the App Store gravy train. It's hard to explain it in a paragraph. And when you explain it in detail people don't listen. You get comments like the above. You get people saying "Flash sucks" when Flash has nothing to do with it. I just don't have the time anymore, sorry. Bury away.


I'd say it's pretty ethically questionable to harm people's livelyhoods...

Livelihoods? Or shots at a quick buck for relatively little work building on the back of someone else's invention?


I hate the Facebook apps!-iPhone apps!-social games!-iPad apps! gold rushes as much as everyone else, if not more, but it can be both.

Apple doesn't legally owe gold rush developers a livelihood, but the ethics are not so clear cut, especially when they pull a Facebook-like policy switch after people have already invested.


Last I checked, the agreement that iPhone developers enter into says nothing about their rights regarding freedom of development language...in fact I think this whole fuss is about it doing the exact opposite. Nobody promised these devs anything, as far as I know. I suppose Apple could've put a warning on the sign-up page: "Warning! You're developing software for a platform that we control and may decide to alter at any point in time."

...but honestly, how many devs would've turned around and walked away if they had?


1) You read pre-OS 4.0 developer agreement. You decide it sounds reasonable. You decline the job offer from BigCorp, buy a Macbook, and code your application in MonoTouch as C# is your personally preferred programming language. You pay $100 and your application appears in the App Store.

2) Apple changes section 3.3.1 in the developer agreement for OS 4.0.

3) You have to spend the time and possibly money to learn a new language if you want your application to work on OS 4.0, or forgo your previous investment of time and money. Most iPhone OS devices will be upgraded to 4.0 relatively quickly.

Legal? Probably. Justified from Apple's point of view? Likely. Reasonable, fair or ethical? That's pretty subjective.


You decline the job offer from BigCorp

See, this right here^^^ This is the key: why did you decline the offer from BigCorp? Only two reasons I can think of...

1. You were naive and thought you could make a quick buck with less work by developing for the iPhone platform without doing it the way Apple suggested you should.

2. You had the drive to strike out and make it on your own, BigCorp be damned!

If it's #1, you only have yourself to blame. If it's #2, you're not about to let something like 3.3.1 stand in your way...


What if he'd also recruited a couple of C# programmers to build the next improved version of the same application?

Now he has to either train them too in Obj-C or recruit a new bunch of Obj-C developers.

To top it all off, he must stop improving his product and start rewriting it in Obj-C, while his competitor who started off with Obj-C doesn't have to. There was nothing in the previous version of the OS agreement to suggest that cross-compilation would somehow be banned in future versions. All because Steve Jobs, loves Obj-C. Now how isn't that screwing people's livelihood?


Correct me if I'm wrong, but pre-OS 4.0 the agreement did not say anything about which languages you should be using. Xcode might have been the only officially supported IDE, but that's about it. You could say one shouldn't have trusted Apple not to screw others over, but that doesn't really help the ethics argument at hand here.

Take out the job offer from bigcorp from my example. You're still going to have to invest in hardware and probably ramp-up.


> People don't get the bullshit Apple is pulling.

We absolutely do. You won't find a more ardent opponent of 3.3.1 than me. But that doesn't mean I accuse every person underneath Steve Jobs of kowtowing to his every whim without a whiff of disagreement, or claim that Jobs doesn't permit dissent based on absolutely zero evidence. I can disagree with and express opposition to a particular action of Apple's without making it into a personal vendetta.


I don't recall doing any of that, sorry if my comments made that impression.


It's okay, as this thread is showing, you can always get all your karma back by just posting a statement about how you wish Jobs was your dad and how he really showed some blogger what for in an unnecessary back and forth that ended with him belittling the blogger for not being a billionaire.


I think the willingness of a famously reclusive CEO to engage in a debate at 1 AM on a Friday night with a random, verbally aggressive blogger with whom he has no familiarity is not indicative of an executive who shies away from internal debate.


OK, so are you saying he has these kinds of debates at Apple with his fellow coworkers and then goes home and continues to have the same debates at 1AM with the rest of the world? Instead of doing... anything else?

I'm willing to believe that as a possibility. As in physically possible. You don't find that at least a little surprising though? Really?


Jobs' near terrorizing of his own employees is pretty well known. It wouldn't surprise me if he hasn't really had a long serious internal debate on this...with the answers well rehearsed and ready to go. Either he just likes endless conflict, or he's only just begun to hear these things direct.


No, you are really reaching. He replies to a lot of user email, seemingly at random. Years ago a friend of mine in a completely unrelated industry used to exchange email with him about odd things that happened in the Santa Cruz mountains.


I never said it was surprising that he replies to emails.




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