What role did Morton Salt play, and what is
  #WalkHerWalk
  Morton Salt have recently launched a campaign to
  support a group of people who are bravely making
  a positive difference in the world. They’ve
  pledged funding and assistance to incredibly
  inspiring and effective young innovators who are
  tackling difficult issues like the global water
  crisis, the plight of young female refugees,
  systemic failures in arts and music education,
  and children’s health and wellness education.
  The slogan for this campaign is #WalkHerWalk, a
  reference to the girl in their iconic logo, and
  you can learn more about the innovators and the
  many facets of the campaign at
  http://MortonSalt.com/WalkHerWalk.

  Morton was moved by the message of “The One
  Moment,” and felt it captured the spirit of
  what they are trying to do with #WalkHerWalk, so
  they reached out to us and asked if we were
  interested in making art with their salt – a
  video that could fly the banner for their
  initiative. We were impressed with their efforts
  to support positive change, so we proposed this
  idea, and together we collaborated to bring this
  video to life.