I was just forced to start using it for one project, and once I got over the learning curve (which is a lot shorter than it first appears) I love it. Now I'm using it for projects where it is not necessary but is a superior solution to word. The only thing I still really struggle with is the placement of figures exactly where you want them.
But LaTeX is often better at determining where a figure should go. There is usually no reason it has to be right after a certain paragraph - books and magazines certainly don't do that. It's just another thing to get used to coming from Word.