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Per the BuzzFeed interview, the website is explicitly targeting millennials.



As a millennial, I find it childish and saccharine. Makes the site look unprofessional, like it's trying to be "hip like you youngsters!"


From one millennial to another: you're in the minority. This type of shit works on our peers. (Well maybe not our peers, but you know what I'm saying.) Most people our age get their news from Facebook and BuzzFeed.


I'm not disagreeing. :p (I blame Product Hunt for the acceptance of validating random emoji abuse)


How do you do, fellow kids?




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