Sounds like they're finally Making Something People Want. Coworking spaces only seem like a big opportunity to tech industry navel-gazers.

Lending, on the other hand, is the world's third oldest profession (after prostitution and politics).

Coworking has shifted to office lease arbitrage for small companies and large companies. It is no longer about just freelancers. Private offices with some modicum of sound and visual isolation are on the rise (WeWork et al.). Small companies get the flexibility of not being locked into a long-term 5-year lease, with the ability to scale (add desks). Large companies, instead of leasing their own space for a satellite office, can just "take over" a large portion of the desks of a local coworking space. Both get the benefit of sharing common space like lounges/kitchens with others they don't work (breaking out of their bubble).