I'm not sure why you'd say that. TripAdvisor, my first FT gig, offered new hires $85K in Boston in 2010, plus a pretty significant stock package. Today, in 2016 (or even last year), $90K in a similar CoL, similar demand market is nothing to write home about.
I can confirm that it sounds reasonable. My offer was over 100k at amazon a few years ago as a new college grad (though I declined). Glassdoor seems to confirm that this is the norm nowadays.