I think you interpreted the essay as an argument for or against DOIs, which it isn't.
The two arguments in the essay deal with the sentence: "I think there are two main reasons for the disdain many people seem to feel at the thought of allowing authors to freely cite DOI-less objects in academic papers."
As you say, "Anyone can get a doi for anything they want really." This essay describes a services for doing exactly that.
The essay argues why "quality" is not relevant, which I think you agree with.
Switching topics, you write that DOIs are "unique and unambiguous and easy to detect."
They are supposed to be unambiguous. In practice, there are errors. Consider 10.1021/c160038a601 available from http://pubs.acs.org/doi/abs/10.1021/c160038a601 . It's a letter to the editor titled "A Utility Analysis for the MCC Topological Screen System" and supposedly by F. Bruce Sanford. If you look at the page you'll see there are two letters to the editor. Hamilton is the actual author of that letter, while Sanford is the author of a different letter to the editor.
There is also supposed to be unique. However, given that "Anyone can get a doi for anything they want really" this means someone can use multiple DOI services to get multiple DOIs for the same thing.
The two arguments in the essay deal with the sentence: "I think there are two main reasons for the disdain many people seem to feel at the thought of allowing authors to freely cite DOI-less objects in academic papers."
As you say, "Anyone can get a doi for anything they want really." This essay describes a services for doing exactly that.
The essay argues why "quality" is not relevant, which I think you agree with.
Switching topics, you write that DOIs are "unique and unambiguous and easy to detect."
They are supposed to be unambiguous. In practice, there are errors. Consider 10.1021/c160038a601 available from http://pubs.acs.org/doi/abs/10.1021/c160038a601 . It's a letter to the editor titled "A Utility Analysis for the MCC Topological Screen System" and supposedly by F. Bruce Sanford. If you look at the page you'll see there are two letters to the editor. Hamilton is the actual author of that letter, while Sanford is the author of a different letter to the editor.
There is also supposed to be unique. However, given that "Anyone can get a doi for anything they want really" this means someone can use multiple DOI services to get multiple DOIs for the same thing.