No Hire. As a software developer, 110% of your passion should be for code, followed by a couple of harmless, minor interests like bicycling or craft beer.
Nice sarcasm, combining the mathematically impossible language of a mid-rank manager with the conformity a capitalist factory owner wants. Long-haired freaky people need not apply! No union organizers!
> So we devise terms to describe our heroes an heroines and place them on pedestals so they may act as models. We develop a whole new jock vocabulary that incorporates all of the cultural models. Our winning athletes ... give 110%, they never say die, play with pain, or give till it hurts.
Then in the 1980s, the sports term started to get used in business. One of the earliest matches for "110%" I found used in this context is an ad in the Rotarian, a publication of the Rotary service club. In 1986 you could by a computer that was "110% IBM" - https://books.google.com/books?id=EDYEAAAAMBAJ&pg=PA62&dq=11... . Within the next few years, the phrase became much more widespread. I think this 1989 ad for Mennen brand deodorant https://books.google.com/books?id=dmuI3YaWtAIC&lpg=PA7&dq=11... makes a clear connection between sports and the managerial class.
Then by 1991 there was the business book 'The 110% Solution: Using Good Old American Know-How to Manage Your Time, Talent, and Ideas'.
Sports, boosterism, and business school, all wrapped up in one conveniently impossible phrase. The language of jocks now fully repurposed to maximize production.
