I really don't get it - for signing up for a computer science degree, you first have to pass through a geek room? Or a picture of Spock will be staring down on you from the wall while you make the check mark for CS? Or what is the problem? I don't think many universities are decorated like that, so I don't see the barrier.
One thing to complain about: maths and CS buildings are typically the most ugly ones of a university (the ones I have seen anyway). Just like in later jobs, where IT is often put into the basement... It's as if architects figure that geeks don't care about their environment anyway, so they can just be caged into concrete monstrosities. However, men like that just as little as women.
You missed the point of the study. The things they put in the geek room are things that college students associated with CS students.
Therefore, thinking about the "stereotypical geek" is virtually guaranteed when being put in the geek room. The study doesn't say "are geeks really like this or not" it is more about what an outsiders perception of geeks is.
But then I am not sure what useful conclusion to draw from that research. Is it even useful research? Without the study I could also have told you that few women like Star Wars figurines. That is why they are associated with geeks...
Should there now be an ad campaign displaying normal looking geeks?
One thing to complain about: maths and CS buildings are typically the most ugly ones of a university (the ones I have seen anyway). Just like in later jobs, where IT is often put into the basement... It's as if architects figure that geeks don't care about their environment anyway, so they can just be caged into concrete monstrosities. However, men like that just as little as women.