If you're blogging for traffic/links ala Mint.com, you can outsource it. Mint outsourced their early blogging to a finance blogger they found.
If you're blogging for B2B customers, or to become a thought leader, outsourcing can be tougher. It still can be done, but it's tough. Many ecommerce/web marketing companies with successful blogs have outsourced most of the content creation, or use multi-author blogs.
Allegedly they don't take information from analytics. (Most of the important metrics they could probably get from something like G-bounces (when you press the back button and go back to the results page) or other sources like data from Chrome or social data.)
It's free b/c it helps marketers measure and optimize their Adwords spend, and justify it to their managers. (Most search advertising requires cumbersome custom tagging - in Google Analytics, Adwords is basically integrated automatically or with one click.)
I would refocus the above-the-fold copy on a 'Hire Faster' value proposition rather than a 'Hire a better tech team' value prop. I am young and foolish, but I don't see how the quality of the hire increases by using your system - but I do see how it becomes easier to manage the entire process, so I can spend more time closing quality talent and less time pushing paper.
Unless I'm mistaken, this is like a hiring automation system - sort of like Salesforce.com for tracking your hiring. If I look at Salesforce.com's Sales Cloud's landing page (http://www.salesforce.com/crm/sales-force-automation/) they focus on giving your reps more time selling and less time managing - maybe a good value prop for Hirely as well?
I think "Don't Let Candidates Fall Through the Cracks" might be an interesting sub-head.
Additionally, pull the Guy Kawasaki quote. I find it confusing and distracting. I start wondering what Guy Kawasaki has to do with your product, and start trying to connect a hiring management system with actual hire quality.
I also don't see "See Everything About a Candidate on One Screen" clearly explained on the first page - which seems to be the most compelling part of your "the story of hirely" page.
Cool - feel free to email me (email in profile) as your landing pages move along. I've done hiring at small startups so I get the product and the value.
Not entirely sure what you're asking here, but if you're trying to measure keyword difficulty, keyword rank, and their intersection, SEOMoz has tools w/ APIs for this.
It can be helpful for SEO. If you want real media attention, you'll need either a) great social proof, b) a hot product, or c) amazing relationships (in which case you won't need a press release.)
Get a ridiculous prize for the affiliate that does the most volume for you (like Epic's playboy mansion parties), and spend all of your time and money trying to convince large affiliate marketers to drop whoever they're pushing currently and push your site instead.
The solution is to use a different throw-away account for each site.