Thanks for commenting! Inbound marketing and demand generation can easily be confused, but I do believe there is a difference. There are tons of articles out there with various opinions on the topic, but I really enjoyed this one from Square 2 Marketing's CEO Mark Lieberman: https://www.linkedin.com/pulse/battle-demand-generation-vs-i...
I really appreciate the feedback, and we'll focus on what makes each strategy valuable in an upcoming update. We also have a tactical database with more than 1000+ strategies, and these are only a few of the demand generation strategies we've selected. With so many tactics, there's no "one size fits all" solution for our clients, so we always run marketing experiements for each and every tactic we recommend to clients. If you're interested in learning more about our data-driven growth marketing experiements and processes, please visit our website: ladder.io.
